Vision
Grooving company
At Sugbrain, our vision is to become a “grooving company” that continues to grow in line with changes and needs in society.
This reflects our desire to be a company that moves flexibly in tune with the rhythm and tempo of society, always creating new value and spreading smiles to people.
Mission
Spread a smile
Sugbrain’s mission is to “spread smiles” and to expand the possibilities of society through digital transformation (DX) in all industrial and technological fields.
What we provide is not just systems or platforms. It is a mechanism that brings about positive change and smiles by connecting people and organizations and creating an environment in which anyone can create innovation.
Why “Spread Smiles”?
1
To create “joy” beyond just improving business efficiency
System implementation and data management tend to be aimed at improving efficiency and reducing costs. However, we believe that the real value lies in maximizing people’s “satisfaction” and “creativity” beyond that. If you create a safe and comfortable environment, you can focus on the work that really matters, which ultimately makes many people smile.
2
To expand possibilities by expanding into various industries and countries
Based on the know-how we have cultivated in the field of bioscience, we are expanding our business in a variety of fields, including music, education, and the construction industry. We also have bases overseas, and we believe that by fusing global and local, we can create new technologies and ideas, bringing smiles and vitality to each region.
3
The Power of Partnership
We have actively collaborated and collaborated with other companies to create industry-specific solutions. Collaboration between different areas of expertise creates added value that cannot be achieved by a single company, and brings even more smiles to the faces of those who use these solutions.
The type of “smile” we want to realize in the future
Promoting collaboration across borders and industries
Together with our global bases and partner companies, we create spaces where diverse values and ideas can intersect to create new business models and services.
A safe and comfortable future through digital technology
We aim to create a society where people can engage in creative activities with peace of mind by optimally utilizing digital technology in all fields, including bioscience, architectural digital transformation, education, and music.
Creating a community that fosters innovation
By forming a community where diverse people can share ideas and learn from each other, we support the growth of companies, organizations, and individuals, and bring even more smiles to people’s faces.
Value
Values
In order to achieve the vision and mission above, Sugbrain follows the following values as our daily guideline. By adhering to these values, we hope to continue to be a key player in bringing “smiles” and “change” to society.
- We aim to be a key company in our industry, and will continue to have the courage to innovate and take on the challenge of proposing new value.
- We maximize value for stakeholders, act with an understanding of the essence, and always keep overall optimization in mind.
- We will continue to take pride in being a platform provider that has a multi-angled perspective, viewpoint and point of view and delivers results that exceed expectations.
- And while imagining what happiness will be like for ourselves, we will carve out a richer future.
Note
CEO's thoughts
Kenya Sagara, founder and CEO of Sugbrain, has written about his thoughts on the company's mission, its journey so far, and its outlook for the future in a note.
Please take a look.
Our goal is a world where everyone can thrive and live with enthusiasm, and where smiles spread across industries and regions.
As a foundation for this, we will use the technology and networks we have cultivated thus far, and our never-fear-taking attitude, to make people's lives and work more enjoyable and enriching.